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[June 08, 2004] WWD - Women's Wear Daily

In Brief: ... Clicking on Cotton ...

CLICKING ON COTTON: Cotton Incorporated’s Web site, TheJoyofShopping.com, officially launches today. The site features a searchable database with 40,000 items that use cotton, with women’s, men’s and children’s clothing figuring prominently. The site is linked to 88 participating retailers, which handle the sales and fulfillment. In a statement, Cotton Inc. president and chief executive officer J. Berrye Worsham said, “It adds another dimension to our media plan, and supplements our TV and magazine advertising.”